Brain Tumor Text Challenge -Sample press release. You can edit it for your needs!
Version 1
FOR IMMEDIATE RELEASE
Contact: Lisa Kaminsky Millar
703.729.9897 or 703.338.6367
dnl1231@aol.com
www.greyribboncrusade.org
Grey Ribbon Crusade ™ Promotes National Unification in the Fight Against Brain Tumors
Encouraging People to Become Involved During May's
"National Brain Tumor Awareness Month"
WASHINGTON-- April 20, 2009 - Over 200,000 people will be diagnosed with a brain tumor in the United States this year. In an effort to bring awareness and ultimately find a cure, the newly formed consortium known as the "Heroes of Hope" announce the debut of the Grey Ribbon Crusade launching in May to commemorate National Brain Tumor Awareness month. Over 190 individuals and 44 not-for-profit charitable organizations representing all 50 states have joined together to solidify the presence of the brain tumor community while raising the level of awareness and funding for brain tumors.
Like the well-recognized pink ribbon for breast cancer awareness, the grey ribbon is the symbol for brain tumors, which are the leading cause of solid tumor death in children and affect over 200,000 people each year. People and organizations can join the cause through greyribboncrusade.org. There is no fee and everyone who joins will receive a grey ribbon to wear in an effort to spread awareness of the cause.
"The work the medical community can accomplish in its quest to find a cure for brain tumors is greatly enhanced by the involvement of organizations that make up 'Heroes of Hope'," said Henry Friedman, MD, Deputy Director, The Preston Robert Tisch Brain Tumor Center at Duke. "Now having one cohesive resource across the nation brings more focus and strength to this cause."
The Grey Ribbon Crusade seeks to create dynamic action in the drive for funding of brain tumor research through a synergistic approach. This program invites the general public and those in the brain tumor community to join the Grey Ribbon Crusade and become part of a united force against brain tumors. The goal is to increase visibility through a strong national brand; allowing for the utilization of a combined scale of accomplishments and resources, while preserving individual and organizational goals without additional financial commitment.
The Grey Ribbon Crusade website allows members to post research requiring immediate funding, events and meetings as well as shared ideas and resources. It also provides a venue for individuals to become active in their community by partnering with the nearest not-for-profit member.
The Grey Ribbon Crusade was formed after three existing charitable organizations dedicated to brain tumor research began assisting each other in distinct areas of each other's missions, while still continuing in the specific direction of their own goals. Realizing that unification carried many benefits toward finding a cure for brain tumors, they launched the "Heroes of Hope" Grey Ribbon Crusade. The concept continues to grow as those touched by the disease join forces and take action toward a cure.
The group's first fundraiser, a national text message campaign, "Hope for a Cure is at Your Fingertips" allows you to text BRAIN to 40579 on your cell phone, and automatically donate $5 to brain tumor research. The one time $5 donation will be added to your mobile phone bill. Donations can also be made at www.greyribboncrusade.org/donate. For more information contact Lisa Kaminsky-Millar at DNL1231@aol.com.
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